Backyard

You open your mailbox. With many or few, surely there is an e-mail marketing. And if he is there, it's because you did something, directly or indirectly, to receive it, be it informational, commercial or institutional.

I like the polarity of things, so I guess that applies to say that email marketing poses of cops and robbers for different recipients, but there are some considerations that must be made when the matter is this.

Firstly, e-mail marketing is not necessarily spam. I myself can cite examples of some that I receive daily, that tells me and give me a basis of how much a particular product, I can not even be needed to buy, but can represent a good acquisition (in fact, who said that impulse purchase bad?). By this point, the e-mail marketing can be considered a facility, a good tool. But the concept of "good tool" is also reflected in the content and, by extension, on their effectiveness in how it is transmitted, either in the amount of characters, either in its visual presentation. And for that, there are professionals who have studied in detail a color palette and can give good guidance.

Another positive aspect of email marketing is the fact that it is a handy tool. Come on: you're a brainstorm, there are great ideas for promoting and time to quantify the cost and compatibility of this with your budget. Certainly the e-mail marketing appears as one of the possible.

For better or for worse, there is the care that you as user must have with your emails in general, where the type and how it spreads.

That said, I share the tip of an event that "aims to conceptualize the e-mail marketing from the perspective of marketing tools and analysis of human behavior at the computer. And to show, through case studies devoted to major brands, and in practice this applies to communications with high impact. With this E-mail Marketing Brazil hopes to spread knowledge and culture to eliminate myths about email marketing and to align the company with the best practices for both the best financial results and / or institutional as well as for the company's brand. " The event takes place on June 02 in São Paulo and other cities of Brazil.

If you still polarizes his trial on the e-mail marketing by negative light, know that "high-impact communications by e-mail recently won a fan who became a famous case political world on the Internet, Barack Obama. Said Ben Self, Blue State Digital, who visited Brazil in May and was responsible for the presence of the Obama campaign on the Internet, e-mail marketing was responsible for two thirds of the collection online for Obama, around $ 350 million of the 500 that the Democratic candidate raised just web. "

According to director of Volpone Communication :
"Email-marketing is an interesting tool but its scope, dynamism and low investment. What is "not good" is to base an entire campaign or action in only one of the tools that never, in my view, is the main or most important. If there is a database itself, if the message is no unity of discourse with printed materials, social networking, web site, e-commerce, telemarketing receptive a well trained, excellent, it works very well.

But there is no point you start such an action without a strategy, using a database that you buy over the Internet from dubious sources. The result of this misuse is your brand into the spam box of your current, and no more, prospective clients.

The basic questions we do here at the agency before using this tool are:

What is the goal with this?

What is the profile of who will receive?

Where do I direct it?

What is really interesting will be sent to the receiver?

If you are a success my client is ready to respond to demand?

What materials or activities are connected to the tool did not die in shooting?

How often to not be Boring?

Answer this, we can determine whether the e-mail will add something to make or is it just one material into junk ever read, or worse, rejected. "

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Time:

Reading interesting Nizan Guanaes on the Biennale of SP and how art is a social investment and finance.

It is not uncommon to witness comments on little sleep, eating poorly, not having time and being stressed out and, apparently, the guilt that began way back in the Industrial Revolution. Regardless of how did we get here, the fact is that much is said about health and well-being but few approaches on the subject really convincing.

The Philips , showing institutional reference, conducted a survey called "Philips Index 2010", wondering what the Brazilians think of health and wellness. To present the results, she created an event with experts on the subject and has since been upgrading its hot site , bringing to the Internet (and us) the discussion.

Strategically, "Philips Index 2010" reinforces "the company's commitment to responsible and sustainable development." Below is the presentation with an overview of the research. There are curious information (or you already suspected?): Brazilians are optimistic about their health and well-being is concerned with the appearance (and the weight of a person responsible for the second largest gap between importance and satisfaction) to feel better, like to relax at home and spend time with family and friends and - this is quite appropriate - "feel comfortable with technology, but companies may need to hear what consumers have to say."

Post extraordinary and celebratory: a Volpone Communications launched its new site a few days ago, as was announced here in the same month that celebrates its third year of life. The news resonated on sites Simple Plan , pinged , Maxpress and Communications Mega Brazil and took the opportunity to share the video "Ideas in Motion, part of the new site and content:

If you use the internet and monitor the migration of the reader's journal paper for the links, must have wondered who will pay for content "free." The advertising and interactive media specialist Michel Lent made an objective presentation, beautiful and smart which explains very well the process. Besides showing that the "free" is an illusion and that the player continues to score with a wide range of content, but still need to optimize time, comes a hint: make awesome stuff.

The work you see below:

On the last weekend happened to The Creators Project , a project in partnership between Intel and Vice, as early here . Aiming to tell how the event was in the words of someone who actually was present, invited journalist Rafael Freire, digital client executive of Burson-Marsteller, to make his account:

Saturday was the turn of São Paulo receive The Creators Project, a project of Intel in partnership with VICE. In this first year, he went through cities like London and New York and also visit other places like Beijing and Seoul. The project goal is to promote creativity, art and culture with the technology.

The event took place in Sao Paulo gallery Baró / Emma Thomas, Barra Funda and the street was divided between the part of exhibitions, open to the public and the show only to guests. During the afternoon, the gallery has been invaded by several innovative works, different, visually very attractive, in addition to film screenings and lectures.

One of the most interesting work was tube, artist carioca Muti Randolph , which brought together colors, lights and reflections, forming a tube of varying color according to the music. The work also yielded the coolest pictures. Another who also drew attention was called [Z] ink, a 3D painting tool that exploited the junction between the forms of traditional arts such as painting and sculpture with more current experiences, such as 3D visualization virtual design and real-time.

In addition, one of the highlights was the display of the short "I'm here , "director Spike Jonze, who tells the story of two robots in love living in Los Angeles. We also had a lecture from the director of studio motion graphics and graphic design Wolf, Matthew Santos.

After a brief recess, with conferences with designers to journalists and bloggers began to feast. All waiting for the time of Mark Ronson, the main attraction of the night, the stage. But the best of the festival happened in between. In particular thanks to Pop Panel and the great show of Emicida. In Pop Panel, the goal was to compose a song in just one hour. Led by Eddy Moretti, the attraction also had the help of MC Kamau, Daniel Ganjaman and DJ Zegon, and of course the next attraction: Emicida, who with his show, got home.

In the sequel, Gang Gang Dance came on stage and to close the evening, Mark Ronson , producer of Amy Winehouse, who took a special guest, Amanda Warner, double MNDR. The show was short, practical, without much excitement or off balconies. On average.

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Besides the coverage made by bloggers on the project site, where we took the picture and the links above, there are dozens of other great links of the artists involved and participated in The Project Creators and clicks of the event on Flickr from Intel.